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Going forward, the following trends are likely to prevail in the market for the cost optimization that they deliver.

Reduced travel and communication costs: Cutting back on plane trips and hotel stays is one of the most obvious ways for companies to save money, but that must be balanced against the value of person-to-person interaction. Today, videoconferencing and new collaboration tools are making virtual meetings much more like face-to-face interaction and companies are finding that in many cases, information sharing and collaboration can be accomplished more efficiently and for much less cost when done virtually. A prime example of this would be Raymond which has reduced costs by 30% using Microsoft UC solutions.

Going virtual: Virtualization makes it possible to run more than one operating system on a single machine, which can help companies reduce costs by enabling them to use more of the computing power that they already own. Virtualization also presents opportunities to consolidate the number of servers companies own and use.

Reduced PC energy consumption: There are incredible power management tools in software today that help companies more effectively manage energy consumption. Companies should make sure they are taking advantage of all power management tools in todays software.

Using business intelligence: Business intelligence delivers on a simple promise to improve business performance by driving better decision-making throughout your organization. BI helps you make better and quicker fact based decisions, enables all types of decision making in the organizationoperational, tactical or strategic, lowers TCO, gets deployed fast and scales with your requirement and enables decision making at all levels of the organizationpersonal, team or organization wide.

Leveraging cloud computing: Many companies are beginning to consider the benefits of a Software-as-a-Service model for their IT environments as a potential cost saving strategy, which provides the flexibility and options for customers to help them make educated decisions. To save costs - customers will now start exploring options to see how they can manage and access softwarewhether its online, on-premises or both.

CRM solutions: CRM offers a robust suite of sales, marketing, and service capabilities; it offers businesses of all sizes a fast, flexible, and affordable solution for finding, winning, and growing profitable customer relationships. Lilliput Retail, a retail company specializing in kidwear has in fact seen a 60% increase in efficiencies of warehouses.